The keyboard that swaps out toxic phrases for sweet and positive messages during gameplay.
THE SOCIAL PROBLEM:
There are 70 million online gamers in Indonesia, with over 60% actively playing in cybercafes that have become a hotbed for cyberbullying. Research shows that bullying in online gaming contributed 70.5% of cyberbullying in the country.
THE CREATIVE SOLUTION:
Introducing The Anti-Hate Keyboard. The specially reprogrammed keyboards swap toxic phrases typed out by bullies for sweet and encouraging messages for their fellow online gamers.
HOW IT WORKS:
Using first-party data, we identified and extracted toxic phrases commonly used by bullies. We then reprogrammed the processor of the Quantum Mechanical keyboards and synced the toxic phrases to the keyboard through QMK firmware. On 3 Oct 2022, World Day of Bullying Prevention, the Anti- Hate Keyboards were given out to cybercafes across several cities.When bullies unleashed abusive attacks, their toxic phrases were swapped for sweet messages in the chatroom.
go n die pls!
go n celebrate pls!
u r piece of shit
u r piece of awesomeness
u r d loser!
u r d champion!
u r useless!
u r helpful!
so dumb!
so clever!
loser
champion!
go kill urself!
go kiss urself!
Sustainability:
We have made the firmware an open source for everyone. Companies or the public can visit our website and download the firmware to fight cyberbullying for the betterment of society.
antihatekeyboard.com
The Results:
The campaign raised positive social noise on social platforms and media channels. Ten million in Media Impressions were earned. Five hundred thousand toxic phrases were swapped in just the first month.